You pay an influencer with a large number of followers to talk about your brand and BOOM! Your sales skyrocket, your brand is the talk of every household, your campaign goes viral. Oh, how we wish things were that easy!

But influencer marketing does not work that way. And, if you still want to hold on to the same thought, your campaign is bound to fail. Before you dive in, you need to understand that influencer marketing is the essence of social media. This understanding will help you plan a much more effective influencer marketing plan. Second to that comes choosing the right influencer.

While numbers are valuable, there are many other aspects one must consider before choosing an influencer.

The Purpose of Your Campaign

It is crucial to keep your goals straight before choosing an influencer. What outcome do you want from your influencer marketing campaign? Is it meant to improve your brand recognition, or are you looking for a sales boost? Your answer to these questions helps you decide what type of influencer you want for your campaign.

If you want to improve your brand recognition and get more people to know about your brand, you can go for macro-influencers or even celebrities. They have hundreds of thousands of followers and are known by most people.

On the other hand, micro-influencers or nano-influencers have a smaller follower base. They are known only to a few thousands of people who are interested in their niche. However, they have a better rapport with their audience, and people trust them more than they trust a celebrity. So, they have a better influence on the buying behavior of people and help you boost your sales.

Understand Your Niche

A parenting blogger talking about how awesome your new headphones are would make no sense. It could make your brand known by some parents and might even induce a few purchases. However, it will not get you the desired result.

On the other hand, if you collaborate with a tech blogger or gadget reviewer, more people are likely to buy your product. The reason here is simple; people value their opinion and their expertise in the field.

The Quality of the Audience

Having a higher number of followings indeed look bolsters the portfolio of an influencer. To achieve that, many tend to buy likes and followers using apps, to get bots or dummy accounts to like, comment, and follow. These accounts are not genuine and will not contribute to your business. Therefore, it is necessary to know how many real followers an influencer has. For an accurate study of the influencer's audience, you can use HypeAuditor’s audience quality and engagement analytics tools.

Code of Conduct

It is common for a brand's name to get tied with that of the influencer. Therefore, it is wise to choose an influencer with a good code of conduct. Using influencers who constantly use slang words and malign other people could tarnish the image of a brand. It is a risk not worth taking.

If you are an influencer or have more than 1K followers, feel free to contact us for collaborations. Currently, VGo Global has 99 upcoming startups from a variety of fields in different phases of development. Influencers working with us will not only get to collaborate with different brands but also enjoy our influencer benefits.

To know more, contact us on Facebook, Instagram, or Website.